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Cashing in on your customer’s sphere of influence

By blujam On October 27, 2010 Under Uncategorized

The average business owner carries around enough business wisdom in their brain to fill a book.  As we all know knowing is one thing but doing it is another thing entirely.  Very few do of course.  Remember the old adage “it’s not what you know but whom you know” or a more recent example “it’s not who you know but who they know”.  In these social media obsessed times who you know and who they know is becoming a fundament business ingredient once again. It is this concept that has the multi-billion dollar companies falling over themselves to

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